CampClaim Brand Kit

Everything you need to reference CampClaim accurately: the logo system, the Forest Floor palette, typography, brand voice, and downloadable assets. Built for press, partners, and creators.

Usage terms: these assets may be used to reference CampClaim. Do not imply partnership or endorsement. Questions or permissions: [email protected].

Quick Start

Grab the essentials, then read the rules below.

CampClaim
Trailhead
#1a2e1a
Campfire
#d4763a
Birch
#ede6d8

Color

The Forest Floor palette. Deep forest greens anchor the brand, Campfire orange drives action, and earth tones add warmth. Every hex below is the canonical theme value.

Primary (Forest)

Trailhead
#1a2e1a
Canopy
#2d4a2d
Moss
#3d6b3d
Fern
#5a9a5a

Accent (Campfire)

Campfire
#d4763a
Ember
#b85d28
Spark
#e8944f
Sunrise
#f0c878

Neutral (Earth)

Bark
#3d2e1e
Trail
#8b7355
Stone
#a89882
Sand
#d4c4a8
Birch
#ede6d8

Functional

Meadow
#6aaa3a
Berry Red
#c44040
Creek
#4a90a4
Dusk
#9070a0

Text

Midnight
#0d1a0d
Charcoal
#2a332a
Timber
#5a6858
Lichen
#6b7a69

Application ratio

50% Forest30% Birch15% Campfire5% Sunrise

Typography

Bitter for display, Source Sans 3 for body, IBM Plex Mono for data. All three are self-hosted; no external font requests.

Display / Headlines

Bitter

The quick brown fox jumps over the lazy dog.

Weights 400, 600, 700. Self-hosted variable font.

Body Text

Source Sans 3

The quick brown fox jumps over the lazy dog. CampClaim monitors Ontario Parks every 5 minutes for cancellations.

Weights 400, 500, 600, 700. Self-hosted variable font.

Data / Mono

IBM Plex Mono

AUTOBOOK / $49 SEASON / 130 PARKS

Used for labels, badges, stats, and code.

Type scale

H1 40px Your campsite. Claimed.
H2 28px How CampClaim works
H3 22px Weather-aware monitoring
H4 18px Killbear Provincial Park
Body 16px Detect. Claim. Confirm. Three steps to your campsite.
Small 14px Site 1192, Lighthouse Point A, Aug 23 to 25
Mono 13px availability: 0 // AVAILABLE

Voice & Messaging

CampClaim speaks like a knowledgeable guide: confident not boastful, technical not jargon-heavy, warm not corporate, and urgent when it counts.

Confident, not boastful

DoCampClaim detected a cancellation at Killbear and claimed Site 1192 into your cart. You have 15 minutes to check out.

AvoidOur AMAZING AI-powered system BEAT everyone else to grab you the BEST campsite!!!

Technical, not jargon-heavy

DoRain forecasted at Killbear this Saturday. Monitoring every 5 minutes for cancellations.

AvoidOur ML-driven predictive analytics pipeline has increased polling cadence based on meteorological API ingestion.

Warm, not corporate

DoHeads up: your booking window for August 23 at Algonquin opens tomorrow at 7:00 AM. We will be ready.

AvoidNotification: Booking window ID #BW-2026-0823 is scheduled to activate in T-24:00:00.

Urgent when it counts

DoSite available now. Claimed. Check out within 15 minutes.

AvoidA site matching your preferences has become available. Please review your cart at your earliest convenience.

Approved taglines

Stop refreshing. Start camping.

Primary. Hero and landing page.

Your campsite is out there. Let us claim it.

Secondary hero. Campaign copy.

Claimed before anyone else clicked.

Brand system. Decks and covers.

Detect. Claim. Camp.

Shorthand. Social and app listings.

Hard rules: no emojis, no em dashes in any CampClaim copy. Use SVG iconography only. Write "CampClaim" as one word with both Cs capitalized.

Imagery & UI Mockups

Ad creatives lead with the notification moment. Model them on the in-product alert card: a Trailhead header, a white body, and a Campfire call to action.

Site available

Site 1192 at Killbear is available

Lighthouse Point A, Aug 23 to 25 (2 nights). Cancellation detected. Thunderstorms forecasted Saturday.

Claim

Header: Trailhead background with the wordmark or mark in Birch.

Body: white surface, Charcoal text, one clear Campfire CTA.

Banner overlays: do not overlay copy above 60% opacity on the right third of the social banner. That area carries the wordmark and must stay legible.

Downloads

Direct asset URLs with dimensions. Right-click to save, or use the link. Assets may be used to reference CampClaim; do not imply partnership or endorsement.

Social banner hero (3:1)

CampClaim social banner hero

Preview shown is a compressed 1086x362 WebP. Download the full-resolution original: social-banner-hero.png (2172x724, about 2.0MB).

Lockup (color) asset

Lockup (color) (SVG)

campclaim.com/brand/campclaim-lockup-horizontal-color.svg

Lockup (Birch on Trailhead) asset

Lockup (Birch on Trailhead) (SVG)

campclaim.com/brand/campclaim-lockup-horizontal-birch-on-trailhead.svg

Lockup PNG (transparent) asset

Lockup PNG (transparent) (1280w, also 320/640/2400)

campclaim.com/brand/campclaim-lockup-horizontal-color-transparent-1280w.png

Lockup PNG (solid Trailhead) asset

Lockup PNG (solid Trailhead) (1280w)

campclaim.com/brand/campclaim-lockup-horizontal-birch-on-trailhead-solid-1280w.png

Lockup (one color, Trailhead) asset

Lockup (one color, Trailhead) (SVG)

campclaim.com/brand/campclaim-lockup-horizontal-one-color-trailhead.svg

Lockup (one color, Birch) asset

Lockup (one color, Birch) (SVG)

campclaim.com/brand/campclaim-lockup-horizontal-one-color-birch.svg

Profile asset

Profile (1080x1080)

campclaim.com/brand/profile-1080.png

Mark asset

Mark (512x512)

campclaim.com/brand/mark-512.png

Mark only (SVG) asset

Mark only (SVG) (SVG)

campclaim.com/logo.svg

Post Template asset

Post Template (1080x1080)

campclaim.com/brand/post-dark-1080.png

Story / Reel asset

Story / Reel (1080x1920)

campclaim.com/brand/story-1080x1920.png

Banner (X / Twitter) asset

Banner (X / Twitter) (1500x500)

campclaim.com/brand/banner-1500x500.png

OG Share Image asset

OG Share Image (1200x630)

campclaim.com/og-image.jpg

Email Logo (light) asset

Email Logo (light) (SVG)

campclaim.com/email-logo.svg

Email Logo (dark) asset

Email Logo (dark) (SVG)

campclaim.com/email-logo-dark.svg

Favicon asset

Favicon (SVG)

campclaim.com/favicon.svg