CampClaim Brand Kit
Everything you need to reference CampClaim accurately: the logo system, the Forest Floor palette, typography, brand voice, and downloadable assets. Built for press, partners, and creators.
Usage terms: these assets may be used to reference CampClaim. Do not imply partnership or endorsement. Questions or permissions: [email protected].
Quick Start
Grab the essentials, then read the rules below.
#1a2e1a
#d4763a
#ede6d8
Logo
The Claimed Tent: a wide tent with a pennant flag planted at the peak. The triangle door cutout takes the background color, so the mark adapts to any surface. Shown in four colorways.
Lockup: mark + wordmark
The primary logo. The wordmark is outlined from Bitter Bold, so the files render identically everywhere with no font installed. Use the lockup wherever space allows; reserve the standalone mark for small sizes and avatars.
Transparent PNGs ship at 320, 640, 1280, and 2400px wide. One-color versions: Trailhead and Birch (SVG).
Minimum size: do not use the mark alone below 16px. Pair mark and wordmark at sizes above 24px.
Backgrounds: use the dark variant on forest or dark surfaces and the light variant on white or Birch. Do not place the logo on busy photographic backgrounds. Maintain clear space equal to the mark height.
Do not rotate, skew, add shadows, distort the mark, or attach taglines directly to the lockup.
Color
The Forest Floor palette. Deep forest greens anchor the brand, Campfire orange drives action, and earth tones add warmth. Every hex below is the canonical theme value.
Primary (Forest)
#1a2e1a
#2d4a2d
#3d6b3d
#5a9a5a
Accent (Campfire)
#d4763a
#b85d28
#e8944f
#f0c878
Neutral (Earth)
#3d2e1e
#8b7355
#a89882
#d4c4a8
#ede6d8
Functional
#6aaa3a
#c44040
#4a90a4
#9070a0
Text
#0d1a0d
#2a332a
#5a6858
#6b7a69
Application ratio
Typography
Bitter for display, Source Sans 3 for body, IBM Plex Mono for data. All three are self-hosted; no external font requests.
Display / Headlines
Bitter
The quick brown fox jumps over the lazy dog.
Body Text
Source Sans 3
The quick brown fox jumps over the lazy dog. CampClaim monitors Ontario Parks every 5 minutes for cancellations.
Data / Mono
IBM Plex Mono
AUTOBOOK / $49 SEASON / 130 PARKS
Type scale
Voice & Messaging
CampClaim speaks like a knowledgeable guide: confident not boastful, technical not jargon-heavy, warm not corporate, and urgent when it counts.
Confident, not boastful
DoCampClaim detected a cancellation at Killbear and claimed Site 1192 into your cart. You have 15 minutes to check out.
AvoidOur AMAZING AI-powered system BEAT everyone else to grab you the BEST campsite!!!
Technical, not jargon-heavy
DoRain forecasted at Killbear this Saturday. Monitoring every 5 minutes for cancellations.
AvoidOur ML-driven predictive analytics pipeline has increased polling cadence based on meteorological API ingestion.
Warm, not corporate
DoHeads up: your booking window for August 23 at Algonquin opens tomorrow at 7:00 AM. We will be ready.
AvoidNotification: Booking window ID #BW-2026-0823 is scheduled to activate in T-24:00:00.
Urgent when it counts
DoSite available now. Claimed. Check out within 15 minutes.
AvoidA site matching your preferences has become available. Please review your cart at your earliest convenience.
Approved taglines
Stop refreshing. Start camping.
Primary. Hero and landing page.
Your campsite is out there. Let us claim it.
Secondary hero. Campaign copy.
Claimed before anyone else clicked.
Brand system. Decks and covers.
Detect. Claim. Camp.
Shorthand. Social and app listings.
Hard rules: no emojis, no em dashes in any CampClaim copy. Use SVG iconography only. Write "CampClaim" as one word with both Cs capitalized.
Imagery & UI Mockups
Ad creatives lead with the notification moment. Model them on the in-product alert card: a Trailhead header, a white body, and a Campfire call to action.
Site 1192 at Killbear is available
Lighthouse Point A, Aug 23 to 25 (2 nights). Cancellation detected. Thunderstorms forecasted Saturday.
ClaimHeader: Trailhead background with the wordmark or mark in Birch.
Body: white surface, Charcoal text, one clear Campfire CTA.
Banner overlays: do not overlay copy above 60% opacity on the right third of the social banner. That area carries the wordmark and must stay legible.
Downloads
Direct asset URLs with dimensions. Right-click to save, or use the link. Assets may be used to reference CampClaim; do not imply partnership or endorsement.
Lockup (Birch on Trailhead) (SVG)
campclaim.com/brand/campclaim-lockup-horizontal-birch-on-trailhead.svg
Lockup PNG (transparent) (1280w, also 320/640/2400)
campclaim.com/brand/campclaim-lockup-horizontal-color-transparent-1280w.png
Lockup PNG (solid Trailhead) (1280w)
campclaim.com/brand/campclaim-lockup-horizontal-birch-on-trailhead-solid-1280w.png